Media & Entertainment

Many businesses within the Media and Entertainment industries are in the middle of digital transformation due to advances in technology and infrastructure. The Media and Entertainment industry is reshaping how consumers interact with them, therefore, how content and information is released is being adapted to meet consumer needs.

Traditional advertising revenues are dwindling because of the fragmentation of media changes and landscape. Traditional models are being replaced by subscription and streaming services.

Therefore, customer expectations of these companies are changing, and the expectations of their digital experience regarding Media and Entertainment are adapting.

Our Entertainment and Media practice works with businesses to address both the challenges and opportunities presented by digital transformation. We work with clients across a wide range of key industry sectors including: television, film, music, Internet, video games, advertising, publishing, radio, out of home advertising, sports, business information, gaming, and more.

We work alongside our clients, from long-standing media leaders to newer entrants, to:

• Help transformtheir businesses
• Identify new sources of growth in the digital world
• Harness the power of big data and advanced analytics, including the breakthrough capabilities of Media Lab
• Optimize their organizationto succeed in a digital landscape
• Launch new channels
• Find new ways to cut costs and increase efficiency
• Achieve deeper customer engagement

Our approach is collaborative and pragmatic. We work to develop tailored recommendations that take into account a company’s unique position in relation to the latest industry trends and consumer influences